Wellim
- Description
A complete identity for a hospitality brand matching travellers to places by feel.
Most travel platforms rank hotels by luxury and let you choose from the top. Wellim starts elsewhere: every place has a character, and one of them fits you. My role was to make that match visible before booking.
- Field
- Branding · Illustration · Motion Design
- Client
- Wellim
- Year
- 2024
Alignment as the identity
The identity is built around alignment. The eclipse became the central device, with separate forms meeting to create one complete symbol. This idea carries through the logo, motion, and illustrations.
Atmosphere over ornament
Instead of signalling luxury through ornament, the visual language focuses on atmosphere. Warm light, restrained compositions, and considered movement allow each property to express its character while still belonging to Wellim.
Choosing a place by feel
The system helps travellers understand a hotel through how it feels, not simply where it ranks.
